Real Arts approaches artist management in terms of mentoring, working closely with an artist to create touring and project opportunities that are driven by their artistic vision.
The aim is for an artist to ultimately be empowered to continue on their own, utilising the contacts and experiences gained.
The concept also applies to Australian artists who are successful overseas but are looking to increase their presence on the scene back home.
Australia benefits from both a cultural proximity to Europe on the one hand in the traditions it draws on, and a distance on the other, which is strongly influenced by the vastness of its nature and indigenous history and the richness of its multiculturalism. It is producing artists of excellence with a fresh outlook and unique ideas. Their reflections upon questions of relevance, identity and integrity continue to drive creative concepts that could be heard by more audiences around the world.